together as one

BioCryst was getting ready to launch a cutting edge oral treatment for hereditary angioedema (HAE) and they wanted an efficient and effective way for them to support and connect with people living with HAE and their families. In partnership with the HAEA, we created the multichannel campaign, “Together as One.” This program celebrates the perseverance of the HAE community.

Through our microsite and supporting communications, we encourage people to select personal goals that collectively may also positively impact the greater HAE community. As a thank you for their participation and signup, people receive a Together as One bracelet to symbolize their support. 

AGENCY: Cambridge BioMarketing | Client: BioCryst | Contribution: Art Direction & Design, UX, QA

AWARDS: MarCom Platinum Award